“AMAZON BLACK FRIDAY” TVC
For the first time in NFL history, Amazon was bringing an NFL game to Black Friday. Knowing Black Friday’s storied history as being the busiest shopping days of the year, the opportunity to be part of advertising history by producing a conversion-based TVC spot for national broadcast are the moments you could only wish to be apart of.
“AMAZON Black FRIDAY” PRODUCTION
Going into the production, our goal was always to build upon instead of create from scratch, the success of our “Face Time” TVC spot and ladder up to the larger campaign but have our creative resonate with the typical NFL fan. In under one month, we went from brief to final delivery of this net-new TVC. Because of the fast turnaround, I not only managed the scripting but also the entire production working in harmony with numerous vendors and stakeholders, allowing us to be nimble and on budget to hit our milestones. The TVC was a historic success for the brand and advertising history as it was one of the first ads during the largest marketing moments on the biggest sales day of the year.
